🎂 MASA Group is celebrating its 30th anniversary!

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30 years of innovation, passion and commitment to simulation and cutting-edge technologies.

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Since its foundation, MASA Group has grown and overcome numerous challenges, whilst remaining true to its core values: a dedicated team, recognised expertise and a constant drive to innovate.

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Over three decades, we have developed SWORD, now a global benchmark for staff training, deployed in over 30 countries.

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We have been fortunate to forge numerous partnerships, support our clients in their projects, and advance our behavioural AI technologies for training and operational preparedness.

30 years is a story… but above all, a new chapter!

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The future of simulation is already taking shape: with generative AI, the move towards strategic levels using new software developed by teams who remain as motivated as ever. Our ambition remains the same: to push the boundaries of artificial intelligence applied to simulation, to offer our clients tools that are ever more realistic, adaptive, high-performing and, above all, effective for training.

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This anniversary is an opportunity to extend our warmest thanks to everyone who has helped shape our history, our successes and our expertise: our staff, our clients, our partners, and everyone who places their trust in us.

Thank you to each and every one of you for your contribution to this wonderful story.

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👉 Happy 30th anniversary, MASA Group!