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Masa Group ancr
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25 years of innovation at the service of decision-makers

 

MASA Group is the world leader in training and education for military staffs and crisis services with its SWORD and SYNERGY software. Its competences in behavioural and decisional AI also allow it to propose solutions in the field of robotics and decision support. ​

MASA Group provides software used in the field of defence, public safety, crisis management and "serious games".

MASA's agility, responsiveness and high technical skills have earned it the trust of more than twenty defense agencies around the world as well as numerous civilian organizations.

Our products functionalities allow end-users and developers in various sectors to focus their efforts on extremely precise and high value-added areas such as command staff training, crisis management preparedness, exercises preparation, after-action review and doctrine or equipment analysis.

MASA Group develops long-term partnerships with its clients, whether state or private, to help them train their staff, manage crisis and prepare for the future.

The MASA product range combines scalability, adaptability and low purchase cost: it is designed to simplify and optimize the implementation of artificial intelligence technologies to automate, direct and coordinate the behaviors of simulated human or non-human actors.

An international presence

France

Algeria

Australia

Bangladesh

Belgium

Botswana

Brazil

Bulgaria

Colombia

Czech Republic

Denmark

Ecuador

Finland

G5 Sahel

Germany

Italy

Ivory Coast

Japan

Lebanon

Nigeria

Norway

Peru

Poland

Senegal

Singapore

Slovakia

Spain

Sweden

Switzerland

Tunisia

United Kingdom

United States

Notre ambition

Our ambition

 

Excellence. At MASA, excellence is our DNA, the result of the combination of an experienced, competent, and generous team and reliable, high-performance products. Excellence is our daily and long-term commitment.

Performance. As the technological leader in the field Command Post staff training and crisis units, we are constantly seeking to improve the quality of our products and to offer our customers more than they expect.

Innovation. It is at the heart of MASA's approach. Our artificial intelligence technology allows us to consider and conduct work in robotics, to further pursue behavioral modelling and to move towards connecting information and command systems.

Our engagements

 

CSR at MASA means deploying, developing, and encouraging more ethical and sustainable practices to contribute daily to a better world. Therefore, we have made choices among which: offices without air conditioning, 100% coverage of paternity leave, massages, sophrology and reflexology with a therapist, personal coffee cups and a dishwasher available to avoid cardboard. and plastic. One of our biggest challenges ahead: produce less waste.

Notre histoire

Our history

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1996

Creation of  Mathématiques Appliquées SA

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2000
Patent filed for DirectIA, an adaptive intelligence algorithm

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2001
Conflict Zone, the first strategy video game with artificial intelligence

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2002
First customer : the French army  

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2003
First client in England :  Royal Post 

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2004
Manager's Studio with CEGOS 

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2007
Creation of MASA Groupe Inc ​ 

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2008
Mathématiques Appliquées becomes MASA Groupe SA 

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2010
Peruvian Army: first international defense organization customer

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2012
First customer in North Africa

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2013
SWORD is selected by the Brazilian army

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2014
"Suman Warrior" exercise in New Zealand / First crisis management exercise with an oil company in Colombia / First customer in Singapore: DSRA

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2015
SWORD selected by the Bangladesh Army / SWORD used for the Crue Centennale exercise in Paris First user group organized during I/ITSEC

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2016
NATO acquires SWORD for its center of excellence in Bulgaria / The French army acquires a global license of SWORD / First customer in Australia: DSTG

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2017
Creation of MASA do Brasil

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2018
The Belgian army selects SWORD and customizes it in 3 months.

The "Tâche d’Encre" patent is filed.

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2019
SWORD is labeled "Used by the French armies" / First international SOULT forum / The Spanish army acquires SWORD / Lebanon acquires SWORD/SOULT

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2020
The Finnish Army acquires SWORD / The G5 Sahel Operational Simulation Center acquires SWORD / Tunisia acquires SWORD

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2021

MASA equips the first transnational war school in the world with its SWORD software: the operational simulation center (CSO) of the G5 Sahel college in Nouakchott in Mauritania.

MASA achieves record sales

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2022

MASA welcomes Albarest Partners and the Definvest fund to its capital

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2023

Ecuador and Colombia acquire SWORD

Notre équipe

Our team

Marc and his team are now very proud to lead an SME at the forefront of innovation which has been achieving success in France and abroad.

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Marc de Fritsch

President

Marc de Fritsch

Marc de Fritsch has been the managing director of MASA since April 2018. General in second section of the Army, Marc started his career as a helicopter pilot. Then, he was assigned to positions of responsibility within the Ministry of Defense. He was also an advisor for the secretariat of the National Defense and Security Councils from 2013 to 2016.

Graduated from Saint Cyr and ESSEC, Marc has published two thrillers under a pseudonym as well as an essay.

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Rémy Gilet

Vice President France

Remy Gilet

Rémy Gilet has a degree in mechanical manufacturing engineering and started his career at MATRA DATAVISION as an R&D engineer.

He joined MASA Group in 2002 as the first Project Manager for SCIPIO (Brigade PC Training System for the Army. He created the service division of the company. . In 2008 he became Vice President in charge of the development strategy of the French speaking markets.

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Yann Prudent

Technical Manager 

Yann Prudent

With a PhD in Artificial Intelligence, Yann started his career as a software engineer at EMC.

In 2011, Yann joined MASA Group to create and head the quality department. In 2014, his fine knowledge of the software publishing field and his technical expertise naturally lead him to evolve to the position of CTO of MASA. 

Since then, he has been in charge of the company's technological needs, R&D as well as the organization and management of the teams.

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Amina Oulebsir

Operations Manager

Amina Oulebsir

Graduated from ESSEC business school in management and business strategy, Amina also holds a diploma from the School of Beaux Arts.

After a long experience in events, Amina joined MASA more than 20 years ago as an administrative manager specializing in labor law. Today, Director of Operations, she is also responsible for human resources and the administrative department and the company.

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Enrico Raue

Business Development Manager

Enrico Raue

Enrico Raue started his career as a mechanical engineer in Sweden, where he first became interested in simulation systems. He joined MASA in 2011 as a development manager for international markets. 

Enrico is a recognized partner of many industrial companies, organizations and armies in the field of virtual and constructive simulation. He is also specialized in the application of artificial intelligence to these fields. 

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Marco Blasich

Head of MASA do Brasil
& Public safety markets

Marco Blasich

Marco Blasich started his career in 1990 as a hardware technician at a COMPAQ dealer in Italy. In 1993 he was co-founder and System Operator of one of the biggest BBS (Bulletin Board System) in Italy. Marco joined MASA Group in late 2011 as Director of Professional Services. Polyglot and well-travelled, Marco is Director of the Brazilian subsidiary of MASA Group: MASA do Brasil since 2017 and in charge of the business development in the United States.Since 2020 he oversees the civil security and crisis management markets.

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Ariane Bitoun

R&D Manager

Ariane Bitoun

A graduate engineer from ESIGELEC, Ariane worked in video games and artificial intelligence and joined MASA in 2006. 

Ariane managed the development of the SCIPIO V1STAB project before taking charge of the R&D cell.

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Laurent Di Cesare

Service Manager

Laurent Di Cesare

Graduated from Ecole Polytechnique and ENSTA, Laurent worked 10 years at Dassault Systèmes before joining MASA. He worked on a virtual simulation before joining the SWORD team and becoming head of the services team.

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Mathieu Igarza

Product Manager

Mathieu Igarza

Mathieu has an expertise in ethology, decisional AI and military simulation. He joined MASA in 2002 as a specialist in behavioral modeling and military doctrine. In 2012, he joined the product training and pre-sales team. Since 2016, he is SWORD product manager. 
 

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Antoine Blossier

Software Manager 

Antoine Blossier

Graduated from EPITA in 2010 with a specialization in cognitive science and advanced computing, Antoine joined MASA in 2011 as an R&D engineer. In 2018, he became Lead Developer SWORD and oversees the product development, chooses the technical directions to follow and manages the development team.

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Philippe Bithorel

Quality manager

Philippe Bithorel

Philippe holds a master's degree in History on the French Revolution, Philippe then pursued training to become a software developer.

He joined MASA in 2011 as a QA analyst. Since 2014, he is leading the QA team and supervises the quality of the product.

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